Our Methodologies
Focus Group Discussions, Dyads and Triads
Focus Groups are conducted with the help of our local teams and strategic partners in more than 25 countries. Well-equipped facilities with live stream and sim translation capabilities
F2F and Depth interviews
Qualified, skilled and experienced moderators across the globe that bring in the local expertise. Interviews can be conducted online as well using our live streaming tools.
Translations and Transcription Services
We also offer translation, transcription services, content analysis and top-line analysis to our clients
Proprietary Panels
In-house panel in more than 40 countries covering a wide range of therapeutic areas and physician specialties including KOL’s and key stake holders that meets industry standards. The panel has been built using the double-opt-in approach and can be engaged for in-person interviews as well.
Survey Programming
Cross platform capabilities allow us to program highly complex surveys, create customized templates and add visual representation to the questionnaires that enhance the respondent experience. Key platforms used are Confirmit, SPSS Dimensions, Decipher, Nebu and Sawtooth. We also provide back end access to our clients to track real-time progress, manage complex quotas as well as run custom analysis on key questions
Data Processing
Our experience ranges from segmentation studies, concept testing, advertising-related studies, pricing studies, continuous tracks to customer satisfaction studies. We are well equipped to handle multivariate analysis like Multiple and Logistic Regression, Factor Analysis, Cluster Analysis and Market Segmentation, Conjoint Analysis, Discriminant Function Analysis and Multidimensional Scaling
